When beginning your new venture and working towards business success, there is one line of advice that has been repeated by many successful entrepreneurs in various industries. The gem of wisdom here is that to create repeat customers, a fan base, a following, you must build trust and rapport. This means going out of your way to do things a little bit differently than the average business.
Whether you work with people in service industries, or are more in the realm of product development, any mode of business and consumerism in the capitalistic world has some form of interaction with their customers/clientele. A key point of advice from successful entrepreneurs is to think about your customers/clientele not as a number – but as a person. When you really consider each and every interaction as a personal interaction, you will be more likely to express an energy that shows your customer that you put energy and care into your product or service.
Tangible, real world ways that you can do this are by adding value in different ways, depending on your business model. Hand signed thank you cards that come with products is just one example of a value added personal touch. It may even be a regularly updated blog, which is in line with your industries area of interest. Genuine connections with customer service teams are also crucial for when people are reaching out. Automated email responses are efficient, but being sure to have a team ready and on standby to then connect to each query goes very far for people to have trust and faith in feeling respected and cared for by your company.
Basically, the point here is that if you are looking to innovate and create a successful new venture, it pays to show you care. The best way to show this is by reaching out to the very people that are making your business success possible – namely, the customers, consumers and clientele.
You can get a team of people who will care for you and your clientele by investing in a franchise opportunity as well!